The "About" page on your website is the second most visited page on your website, after the home page. People arrive on your home page, and they click over to "About" to find out who you are. It's therefore super important that your "About" page packs a punch.
Supposing you have a website for your small business set up, or you're in the middle of building one. You've probably considered adding a blog to your website, but may well have rejected the idea. People I talk to are often loath to start a blog, understandably wary of the time that needs to be put into it.
When you're creating a website you'll need to create visuals, whether it's just cropping and resizing images to display in a slider on your home page, or creating infographics that people will want to share.
Every website needs some images, and high quality ones are a must. If you're blogging, you're going to need a steady supply; here are some places to find great photos you can use royalty-free on your website.
Choosing the right theme for your WordPress website is actually surprisingly difficult. There are so many themes out there and it is easy to feel overwhelmed by the sheer number you'll have to sort through.