Creating a logo is a complex business. If you’re having a designer do it for you, the process will be an involved one, involving an analysis of what you are doing, the image you are wanting to project, and most likely also the creation of mood boards. This is certainly the ideal answer. A professionally designed logo really does make a difference. But it may be that when you are starting out with your website you don’t have the funds to get something especially made for you, or perhaps you just need to get up and running now and plan on doing a proper re-brand a little further down the line.
There’s a very easy way of creating yourself a “logo” that you can use on your website right from the get-go (and your business cards as well), and that’s by simply writing your name, or your business name in a particular font.
Look at these examples. Many of the following have most likely been created by a proper designer - but they look great, and you can do something similar.
Pixlr, Canva or PicMonkey will do the job for you. Make sure you choose a transparent background behind your lettering so that your logo will work on any colour. Your theme will probably let you know what size you need - pay attention to this as a re-sized or blurry logo looks terrible. Your theme may also ask you for a version that’s twice the size, as this will ensure it looks clean and crisp on a retina screen. If this is the case, make the larger version first, then reduce it to 50% for the regular version.
If you’re feeling limited by the fonts you have on your computer, you can do a Google search for “free fonts” and download something suitable that is maybe a bit unique, or elegant, or classy, or fun… whatever goes with the image that you want. Alternatively, a great place to buy handmade, totally unique fonts is Creative Market (at a very reasonable price). Once you have the font of your choice installed on your own computer, it becomes available for you to use in Pixlr or PicMonkey.
Next week, I’ll show you some useful resources for creating your own logo - a “real” logo, that is, rather than simply lettering. (Although myself I’m actually rather partial to lettering.)
If your logo features interesting lettering, do give us a link, in the comments area below, to your website.