Welcome! Here you’ll find the slides from your classes, together with details of your assignments.
>>> If you need to email your teacher, this is the address: email@example.com. For anything that does not require my personal help, please contact Katherine: firstname.lastname@example.org. <<<
Session 1 - Basic concepts
You can download the slides from the first session HERE.
Your homework is to start your glossary of technical terms and learn everything covered in the first class, together with all the terms at the end of the pdf above (some of which weren’t mentioned in the class - you’ll need to look them up).
Session 2 - What you need to know about coding and programming
You can download the slides from Session 2 HERE.
Your homework is to finish your concept document as far as you can at this stage, and be ready to present your website project BRIEFLY to the class next week (details in the slides).
Session 3 - SEO: how search engines work and how to choose keywords
The slides from this session are HERE.
Your homework is to decide on your keywords/phrases and your meta title and description (details in the slides.) Add this information to your website concept document.
Session 4 - Planning a website
Today’s slides can be downloaded HERE.
The information about registering domain names is HERE and the information about getting hosting (for self-hosted sites only, not for this course) is HERE.
Your homework is to plan the pages of your website by means of a detailed sketch, as in the slides. (The sketch can be done using any software you like (Word, Keynote, MindMap, etc.) - it can even be done by hand and photographed or scanned. Add it to your website concept document.
Session 5 - Writing for the web, choosing a platform and starting to build your website
You can download the slides HERE.
Your homework is to choose your platform and begin building your site. After the week off, you’ll need to have created all the main pages of your website. These may not be finalised, but they will be in place and in progress. (You will have time in class each session to work on your project.)
Session 6 - Working with images
You can download the slides HERE (plus details of your images assignment).
Session 7 - Blogging for business - how to write articles (blog posts) for the web
Download the slides HERE (plus details of your editorial calendar assignment). You can download the photocopy “40 great ideas for your blog posts” HERE.
Session 8 - Website critique
The slides are HERE; the checklist (in Word) is HERE.
Session 9 - SEO: How to optimise a website
Session 10 - Email newsletters
The slides are HERE.
There is no class on April 30. Next class is May 7. Please have your website ready and your website concept document ready for my feedback. You will need to submit them on or before May 14, which is the day of the final exam.
Before next class, you will find some more useful documents in the section below which will be useful for your exam revision.
Session 11 - Google Analytics, Google Search Console, legalities, troubleshooting & some other tools
The slides for your last class are HERE.
Useful information & links
Here is a list of tech words & jargon you’ll need to know for your exam
The course book on Amazon
Keyword density checkers: Visiospark, Small SEO Tools
W3Schools.com - great reference point if you ever need it for HTML and CSS, and hex colour codes.
Deliverables & due dates
1. Your website concept document including:
a. Your research from the second class:- What is the website going to be?- What are its goals?- What sites have you been inspired by (either positively or negatively)? - Analyse the competition and explain what you can do differently (at least 2 or 3 examples). What’s your USP?b. Keywords (as explained in the Week 2 slides):9 keywords around which your site will initially be built: - 1 major keyword or phrase, - 3 related keywords or phrases, and- 5 long tail keywords. You should explain your thinking/research behind choosing these.Meta tags: Title and description for the site (also explained in the Week 2 slides).c. Your page plan (sketch, in any software, or done by hand).You don’t have to submit this document until the end of the course, at the same time as you deliver your website, as it may change slightly from its first conception as the website develops.
Your website concept document can be in Word or any other software (some people like to use Powerpoint, Google slides etc.)
2. Your website - to be delivered at the end of the course, along with the concept document. (On or before 14 May).
3. Image exercises. 4 images, details in the slides of Session 6 (email them before 2 April).
4. Editorial calendar. Details in the slides of Session 7 (email it in before 9 April).
5. Website critique. Details in the slides of Session 8 (email it in before 16 April).
***Your final exam is on 14 May.***